Nonprofits need to connect and motivate donors to remain viable. It’s about telling an engaging story, and often, showing the people or groups the organization has helped. These videos have to captivate the audience and motivate them to act.
I usually come on board during the planning process, and stay with the project through scripting, shooting, and editing. I often perform all of these roles in my projects.
This video was for an award recipient from a smart development nonprofit. It explained a complex process in a clear simple way. This group liked the video enough to ask for 7 more.